Reddit CEO: Google's AI Mode doesn't drive traffic for anybody

2026-10-31 · Source: The Decoder ↗

Reddit CEO Steve Huffman said the company lost more than one million Google search referrals per week in October. He blames Google's AI Overviews and AI Mode for sending virtually no traffic to external sites. Despite strong earnings, Reddit's stock fell more than 25 percent. Reddit is now testing login barriers and wants to become a direct destination, less reliant on the open web.

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